Echo Barrier

Workingtree Studio Strategy and Scope Report

Strategy and scope report

Agency: Magnet Harlequin, BRANDED and Maglabs Digital  •  Client: Echo Barrier

Echo Barrier develop, manufacture, distribute and advise on noise control solutions. They came to us seeking a full analysis of their online presence, a strategy report and a site redesign to apply to their various markets and multiple global sites.

Workingtree Studio Site Redesign

From detailed research and the strategy report, through wireframing, UX/design to build and implementation, this major project was key to positioning Echo Barrier as the leading international supplier of temporary noise solutions, providing compelling information and driving enquiries.

The site was built in WordPress, using the WPML multilingual plugin. We created bespoke imagery by comping barrier shots into stock photography and supplied copy writing for the US and UK sites.

We have subsequently redeveloped the site on the Webflow platform, following the design of the in-house client design team, to reduce the maintenance burden for the client admin team.

Echo Barrier Home Page

We integrated the site with the company’s HubSpot CRM and implemented Weglot with a custom language switcher for the translations.