An effective digital strategy – setting out the direction a business will take to create new competitive advantages – is essential for the successful implementation of digital marketing campaigns.
Two key components are:
Your unique value proposition – and its reinforcement in your messaging.
The right technology – tools such as customer relationship management (CRM) systems, advanced marketing automation software and AI technologies to save time and automate tasks while maintaining a human touch.
As well as specifying the direction your organisation will take, a well defined digital strategy looks at the methodology and technology you will use to take that direction. It will provide a clear picture of how your digital marketing activities dovetail with your offline and outbound marketing and how each digital marketing campaign will support your overarching goals.
Working with us
At Workingtree Studio, we can support you in developing a sustainable strategy to transform and grow your business and achieve your goals, with an approach tailored to your specific requirements.
Our approach is client-centric and agile. The process will vary according to the project and your preferences, but the general outline is likely to be as follows:
The process
- Initial meeting – Establish roles and responsibilities, preferred ways of working.
- Discovery phase – Explore with you in detail project goals and audiences. Gather knowledge and supporting data from you. Gain a deep understanding of your online and offline market dynamics, key drivers and competition. Together, set success metrics, finalise a project plan. Supply a cost breakdown and a statement of work.
- Strategy phase – Develop user personas based on preferences, behaviours and pain points. Establish essential channels and consider desirable channels. Develop strategies for customer relationship management (CRM), automation, customer retention, data tracking / analytics, vendor selection and recruitment. Advise on processes and tools. Together, deliver a digital marketing framework and clear direction.
You may then choose to move to the digital marketing process with us.